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Ford Gives Black Women Artists A Platform At Essence Fest
Source: Nigel Degraff / Getty “Paint the Future Proud” was the theme of Ford’s booth during the 25th Anniversary of Essence Fest this past weekend, and the automotive brand tapped into Black women...
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“Likes Are Not Checks:” Strategist Marshawn Evans Daniels Talks Mission To...
Source: Nigel Degraff / @nigeldpresents Over the summer, Ford put Black women artists front and center during their activations at Essence Fest, and this past weekend the motor vehicle company kept...
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Behind The Commercial That Made Dreams Come True For Black Women And Girls
Source: Ford / Ford Motor Company When you live in a capitalistic society where someone is always trying to sell you something, it’s easy to view advertising through a lens of cynicism. And with so few...
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Ford Head Of Brand Strategy Raj Register On Supporting Black Women Through...
Source: Ford / Rajoielle Register In times of civil unrest, political turmoil, and fights for social equality across race, gender, class, and sexual orientation, Black women have always risen as...
View ArticleMinority, Women-Owned Suppliers Get $2.7 Billion in Ford business
Southeast Michigan’s minority- and women-owned auto suppliers are benefiting from Ford Motor Co.’s increased spending goals. The Dearborn-based automaker purchased $2.7 billion in goods and services...
View ArticleNew Ads For Lincoln MKX Target African-American Women
(Wall Street Journal) — Ford Motor Co.’s Lincoln luxury brand is rolling out a campaign to pitch its newly redesigned MKX crossover to African-American women who are, and who aspire to be, well-heeled....
View ArticleTop Selling Cars of 2010
It’s been a tough decade for the auto industry. The recession threatened the big automakers of Motor City and government intervention was mandated in 2008 to save the big three companies from...
View ArticleFord to Give Parents a Key for Censorship
(UPI) — U.S. automaker Ford Motor Co. said parents in the future could have the option of censoring 16 radio stations that feature adult content. Ford said it would extend the capabilities of its...
View ArticleTop African-American Public Relations Agents
While the job may seem glamorous and full of rubbing elbows with stars, public relations (PR) agents are professional communicators and strategic thinkers who possess the skills, experience and...
View ArticleWill You Buy One? Ford Uses Tupac Poem For Major Ad Campaign
via AP images. Anonymous/dapd Ford is hoping to draw the connection between its cars and Tupac Shakur with the launch of an all-new 2013 Ford Fusion Campaign featuring the Tupac’s poem, “The Rose That...
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Have You Seen Tony Gaskins’ Ford Commercial?
NEW ORLEANS, LA – JULY 2: The Media Welcome Dinner at Mardi Gras World during the 2016 Essence Festival on Friday, July 2, 2016, in New Orleans, Louisiana. (Photo by Peter Forest/Ford Motor Company)...
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